What should I know about Fitbit Premium?

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Fitbit Premium helps you build healthy habits by offering customized features in the Fitbit app, including tailored workouts, insights into how your behavior impacts your health, and personalized plans to help you reach your goals. Pick a subscription that works for you, and start a free trial.

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What's Fitbit Premium?

Fitbit Premium is your personalized resource in the Fitbit app that includes guided programs and advanced tools to help you reach your goals. 

Learn how to improve your nutrition, try new workout regimens, and more through programs tailored to your health and fitness goals.
Receive personalized insights based on your activity, habits, and progress throughout programs.
Complete step-by-step workouts with Fitbit Coach, and give feedback for each exercise to personalize your workout sessions.

How do I purchase or start my free trial of Fitbit Premium?

  1. Tap the Discover tab User-added image > Guided Programs.
  2. Choose the guided program you want. 
  3. Read the overview, and tap Get Started.
  4. Read the subscription details, then tap to view the price in your local currency and start your free trial.
  5. Choose a 1-year or monthly subscription to enroll in after your free trial, and follow the instructions to enter your payment information.
Fitbit Premium also includes more sleep score details. You can purchase a subscription from the sleep score details page.

Can I choose which Fitbit Premium features I pay for?

Your Fitbit Premium subscription includes programs, insights, additional sleep score details, and Fitbit Coach, which together provide comprehensive data and customized tips to help you reach your goals. Premium features aren’t available for individual purchase.

How do I start a Fitbit Premium program?

  1. Tap the Discover tab User-added image > Guided Programs.
  2. Choose the guided program you want. 
  3. Read the overview, and tap Get Started to begin the program.
  4. Follow the instructions to enter your information and set goals.
  5. Read the summary of your program plan.
  6. Tap Start to read helpful tips and see your progress for the day.

How do I see my progress in a Fitbit Premium program?

  1. Tap the Today tab   > your program tile. Your progress for today appears.
  2. Tap a day of the week at the top to see your progress for previous days of the program, or to see a preview of upcoming daily goals.

How do I leave a Fitbit Premium program?

  1. Tap the Today tab  > your program tile.
  2. Tap the 3 dots at the top > Quit Program.
  3. Tap Yes to confirm.
Note that Fitbit Premium programs automatically end if you're inactive for 10 days.

What are Fitbit Premium insights?

Fitbit Premium insights use your health and fitness data to provide customized tips and observations to help you reach your goals. The insights you receive with your Fitbit Premium subscription are more personalized than standard insights in the Fitbit app. 

Tap the Today tab  to see your insights. Note that you may not receive a new insight every day. For more information, see What’s the new Fitbit app experience?

What's Fitbit Coach?

Fitbit Coach provides a variety of guided workouts for all fitness levels on your phone or Fitbit watch (except Fitbit Versa Lite Edition). As you use Fitbit Coach and provide feedback on exercises, the app adjusts the difficulty and intensity of your future workouts. 

To get started, download the Fitbit Coach app. For more information, see About Fitbit Coach.

What sleep score details do I get with Fitbit Premium?

Your overall nightly sleep score is based on your heart rate, the time you spend awake or restless, and your sleep stages. With a Fitbit Premium subscription, you’ll see a detailed breakdown and individual score for all 3 components of your sleep score.

For more information, see What's sleep score in the Fitbit app?

How do I manage or cancel my Fitbit Premium subscription?

For instructions on how to cancel your Fitbit Premium subscription, visit the Apple support page or Google Play support page.

How do I get the new Fitbit Premium experience?

Fitbit Premium is available for purchase in certain regions, with more languages and regions coming soon. For more information, visit

Make sure the Fitbit app is up-to-date to start your subscription.

If you have trouble with Fitbit Premium, see the Customer support page and tap Fitbit Premium.
Last updated: September 19, 2019
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