What should I know about "Fitbit by Google"?

In January 2021, Fitbit joined the Google family of companies. We updated our branding to reflect that Fitbit is a Google company, and the Fitbit app is distributed by Google in app stores. Together Fitbit and Google seek to make health and wellness more accessible to more people and the next generation of devices better and more affordable. For more information about Google’s acquisition of Fitbit, including Google’s commitment to protect Fitbit users’ privacy, see the related Google blog post.

No, not currently. Fitbit continues to provide its products and services separately from Google. To use the Fitbit app, you must have a Fitbit account, not a Google account. Fitbit provides its products and services under the Fitbit Terms of Service and Privacy Policy, which are separate from the Google Terms of Service and Privacy Policy.

Before using the Fitbit app or a Fitbit device, you must have a Fitbit account. You create an account with Fitbit by providing us with information such as your name, email address, and a password as provided in the Fitbit Privacy Policy. You can then use your Fitbit account to log in to the Fitbit app and connect your device to sync data to your account. For more information, see How do I set up my Fitbit device?

A Google account gives you access to Google services, including Gmail, Drive, Maps, YouTube, and more. You can log in to all Google services with the same account. If you use Gmail or log in to another Google service, you already have a Google account. For more information, see the Google accounts webpage.

We plan to enable use of Fitbit with a Google account sometime in 2023. Google accounts on Fitbit will support a number of benefits for Fitbit users, including a single login for Fitbit and other Google services, industry-leading account security, centralized privacy controls for Fitbit user data, and more features from Google on Fitbit. Consistent with Google’s binding commitments, Google will not use Fitbit health and wellness data for Google Ads.

After the launch of Google accounts on Fitbit, if you want to move from your Fitbit account to your Google account, you’ll need to consent to transfer your Fitbit user data from Fitbit to Google. Once you complete the move, you’ll log into Fitbit with your Google account, and no longer with your Fitbit account. Google will then provide you with Fitbit under Google’s Terms of Service, Privacy Policy, and binding commitments for Fitbit.

No, not currently. Google accounts on Fitbit will launch sometime in 2023. When we launch Google accounts on Fitbit, you’ll then have the option to move Fitbit to the Google account that you use with other Google services like Gmail, for example.

Currently, all customers log in to Fitbit with a Fitbit account, and so your Fitbit data syncs to your Fitbit account, not to a Google account. However, you may still choose to transfer some Fitbit data to Google in limited cases, like if you use Fitbit with a Google service. For example, you may authorize Google Assistant to provide your Fitbit activity, like your step count and calories burned. For more information on connecting Fitbit and Google Assistant, please see How do I use a voice assistant on my Fitbit smartwatch? and the related Google help article. For more information on how Fitbit shares data with others, including Google, please see the Fitbit Privacy Policy section titled “How Information Is Shared.”

After we launch Google accounts on Fitbit in 2023, some uses of Fitbit will require a Google account, including to sign up for Fitbit or activate newly released Fitbit devices and features.

If you have a Fitbit account, after the launch of Google accounts on Fitbit, you'll have the option to move Fitbit to your Google account or to continue to use your existing Fitbit devices and services with your Fitbit account for as long as it's supported. Support of Fitbit accounts will continue until at least early 2025. After support of Fitbit accounts ends, a Google account will be required to use Fitbit. We'll be transparent with our customers about the timeline for ending Fitbit accounts through notices within the Fitbit app, by email, and in help articles.

We'll provide more information and updates as we move closer to our 2023 launch date.

Google will continue to protect Fitbit customers’ privacy and has made a series of binding commitments with global regulators which include the confirmation that Fitbit users’ health and wellness data won’t be used for Google Ads. This data will be kept separate from Google Ads data.

In addition, during the migration flow before you complete the move, you'll have the opportunity to review and make changes to your Fitbit data and setup. After you complete your move, you’ll continue to be able to manage your Fitbit data from your Google account settings and the Fitbit app.

If you’re already a Fitbit customer, you can continue to use your existing Fitbit account with your existing Fitbit devices and services for as long as Fitbit accounts are supported. This will be until at least early 2025. After support of Fitbit accounts ends, a Google account will be required to use Fitbit. We’ll provide additional information in 2023 closer to the launch of Google accounts on Fitbit.

We’ll update this article as new information is available and as we move closer to our 2023 launch date.