What should I know about "Fitbit by Google"?
Learn about the "Fitbit by Google" brand and future plans for Google accounts on Fitbit.
In January 2021, Fitbit joined the Google family of companies. We updated our branding to reflect that Fitbit is a Google company, and the Fitbit app is distributed by Google in app stores. Together Fitbit and Google seek to make health and wellness more accessible to more people and the next generation of devices better and more affordable. For more information about Google’s acquisition of Fitbit, including Google’s commitment to protect Fitbit users’ privacy, see the related Google blog post.
A Google account gives you access to Google services, including Gmail, Drive, Maps, YouTube, and more. You can log in to all Google services with the same account. If you use Gmail or log in to another Google service, you already have a Google account. For more information, see the Google accounts webpage.
We plan to enable use of Fitbit with a Google account sometime in 2023. Google accounts on Fitbit will support a number of benefits for Fitbit users, including a single login for Fitbit and other Google services, industry-leading account security, centralized privacy controls for Fitbit user data, and more features from Google on Fitbit. Consistent with Google’s binding commitments, Google will not use Fitbit health and wellness data for Google Ads.
No, not currently. Google accounts on Fitbit will launch sometime in 2023. When we launch Google accounts on Fitbit, you’ll then have the option to move Fitbit to the Google account that you use with other Google services like Gmail, for example.
After we launch Google accounts on Fitbit in 2023, some uses of Fitbit will require a Google account, including to sign up for Fitbit or activate newly released Fitbit devices and features.
If you have a Fitbit account, after the launch of Google accounts on Fitbit, you'll have the option to move Fitbit to your Google account or to continue to use your existing Fitbit devices and services with your Fitbit account for as long as it's supported. Support of Fitbit accounts will continue until at least early 2025. After support of Fitbit accounts ends, a Google account will be required to use Fitbit. We'll be transparent with our customers about the timeline for ending Fitbit accounts through notices within the Fitbit app, by email, and in help articles.
We'll provide more information and updates as we move closer to our 2023 launch date.
Google will continue to protect Fitbit customers’ privacy and has made a series of binding commitments with global regulators which include the confirmation that Fitbit users’ health and wellness data won’t be used for Google Ads. This data will be kept separate from Google Ads data.
In addition, during the migration flow before you complete the move, you'll have the opportunity to review and make changes to your Fitbit data and setup. After you complete your move, you’ll continue to be able to manage your Fitbit data from your Google account settings and the Fitbit app.
If you’re already a Fitbit customer, you can continue to use your existing Fitbit account with your existing Fitbit devices and services for as long as Fitbit accounts are supported. This will be until at least early 2025. After support of Fitbit accounts ends, a Google account will be required to use Fitbit. We’ll provide additional information in 2023 closer to the launch of Google accounts on Fitbit.
We’ll update this article as new information is available and as we move closer to our 2023 launch date.
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